We can take your article and blog writing off your hands. You tell us what you’d like to say and we will turn those ideas into beautifully written pieces you can post on your website and forums like LinkedIn.
We do it in stages.
Getting to know you
First, we need to get to know you and the business. It’s crucial to understand what sets you apart and why your target customers and clients should choose you rather than a competitor. We have clients in industries and professions from transport and technology to finance and fitness and every one of them has a unique selling point (even if they didn’t realise it beforehand!). We’ll ask a lot of questions (and can send you these via email if you’d like a sense of where the process begins).
It’s important to focus on why you are posting in the first place. What are you trying to achieve? Is the aim to rise up the search engines? Will you send the link to your existing clients? Do you want to look purposeful and helpful on social media?
Once we have that insight into your business, your target clients and your goals, we’ll chat to you again. We’ll run our ideas past you and ask for candid feedback. It’s crucial that we begin your article and blog writing with a really clear sense of your values, language and tone.
Article and blog writing begins!
We never ask you to commit to a long-term project with us up-front. We have written hundreds of articles for some clients, but each starts with a single pilot article. That allows us to check that we enjoy working together and that you like our approach.
Once we’re working well together, we can offer discounted rates by agreeing to write for you on a more regular basis. Together we can plan publication to coincide with industry events, times of year and the news cycle.
We also offer a full-range of communication consultancy services.